Wears Woody

Brand founder Mike bought a nostalgic beach ride, got a hawker’s permit from the town of Falmouth and quit his day job to sell flip flops. Every weekend, as the sun was coming up, he would fire up his 1990 Jeep Grand Wagoneer, chug over the bridge to where Cape Cod locals were hitting the beaches and tourists were hopping on the steamship to the Vineyard. Mike would park “Woody,” pour quarters into the meters, and meet thousands of great people who loved his store-on-wheels.

We produce and source the softest and most durable goods with local mills as needed in short runs then deliver them directly to you at a reasonable price with our modernized fleet of funky Wagoneers and mobile surf chalet in a way that you never forget and keep you coming back.